AN INTRODUCTION TO ARTISTIC POSITIONING: INTERVIEW WITH INA ROSS

2023-11-16

In this insightful interview, Ina Ross, a cultural manager from Berlin and author of "How to Survive as an Artist," shares her experiences conducting a workshop in Armenia. Ross, with her extensive background in presenting similar workshops worldwide, sheds light on the prevailing romanticized perspective toward the artist's profession in Armenia. She emphasizes the misconception that marketing and management might impede artistic freedom, advocating that, in reality, effective art management can safeguard and enhance the artistic process.

During the interview, Ross offers advice for emerging artists, stressing the importance of discovering a personal artistic language for greater market recognition. She underscores the need for artists to "visit" their own work with fresh eyes, encouraging a detached perspective. Additionally, Ross provides a nuanced understanding of different art markets, urging artists to explore various avenues and not limit themselves to a single market.

Click on the link below to read the interview:

https://www.ica.am/en/An-Introduction-to-Artistic-Positioning--Interview-with-Ina-Ross-0